Ray Ban has done really well with viral ad campaigns. They are really simple and fun and totally fit the tone of the brand. Here are a few of my favs but you should check out their youtube channel "neverhidefilms"
Copywriter and ass-kicker extraordinaire. Just graduated with a double major in strategic and creative advertising and a minor in psyc at Virginia Commonwealth University. I love all things and people out of the ordinary and I love fun!