benefit cosmetics is such a cool brand. They're products are really fun and sassy and I love their package designs. It's real "pink ladies"-esque
for example there is eyeliner called "skinny jeans," a "movin on" facial cream called "dear john," and nude makeup called "birthday suit."
Their fragrance design is the best and what originally caught my eye. Each fragrance takes on the persona of a different fictional girl. On the back of the box is a bio about the girl and the type of girl she is and what you will become by wearing the perfume and it is all house in a package the reflects the living quarters of that type of girl. Super cute.