HBO wanted to bring attention back to the network itself (rather than just its programs) so they created this brill campaign. A giant cube was set up in downtown Manhattan where a non-linear interactive story was shown to spectators. From every angle of the cube another perspective of the story was shown. The entire story isn't revealed until each piece of the story is viewed from every angle. The viewers are able to piece the story together as they please in a non-linear way. Aside from the outdoor piece, there stories were also up for viewing online. HBO proved that they are still the innovators in story telling!
watch one of the stories HERE